Yeezy sneakers are a limited-edition, meaning they are released in small batches, which are not easy to get. The short supply means they sell-out in a flash after their release. The quick sell-out is one of the main factors that make them so desirable. The target clientele for the sneakers are celebrities and big stars, which keeps them in the limelight.
The Yeezy Boost 350 is the most expensive and popular sneakers on the planet that doesn’t look good on anyone. Since the moment Kanye West endorsed the boot in 2015, it took the sneaker market by storm. And, all sneakerheads desired a pair for themselves. For instance, the release of the Yeezy 350v2 sold out in minutes, a move that brought down multiple websites.
West carried on with his shoe style after 350 succeeded with crazier designs. The next release was Yeezy 700. It might be the ugliest shoe ever, but consumers still bought them. So, the whole Yeezy story still begs the question, why is Yeezy so popular? In this article we will discuss about “Why are the Yeezy boosts so popular”
Why are Kanye West’s Yeezy sneakers so popular?
Back in 2018, Kanye West was faced with a severe backlash for complimenting his company, which he said was on the road to becoming a unicorn in a year. In the business world, a Unicorn is a company valued over $1 billion. Yeezy works in conjunction with Adidas, influencing the Yeezy brand to popularity.
Being a limited edition, Yeezys are produced in small batches, which makes it challenging to get. First, high demand with a low supply will result in a fast sell-out. Secondly, the sneaker’s designer is a famous rapper, so they are a status symbol connecting consumers to big stars. Most big names in the entertainment industry from Justin Bieber, Calvin Harris to Jay-Z have been spotted rocking a pair.
Kanye makes a perfect marketing tool.
Kanye West is a weird character, especially in fashion. Love him or hate him; he has made a permanent mark on pop culture. A lot is going on in his life on social media, political stances, and celebrity feuds that polarize him. People are now fixated on what he wears and whatever he does.
Kanye’s style of dressing begs for attention, making it perfect for his designer sneakers. Some people think he is crazy, but he is seen as a fashion icon. As a fashion icon, where he goes masses follow, a situation he has turned around into a successful business brand.
Celebrity endorsement Keeps the product in the media’s eye.
Kanye builds up Yeezy’s exclusivity by sending a pair of the brand to his A list celebrity buddies. He even gifted the former President Obama with two pairs. The target audience for the Yeezy brand are millennials with high purchasing power and are fashion conscious.
Yeezys are comfortable to boot because of the ultra boost technology, which makes the wearer feel like they are walking on the clouds. And, Adidas is a big brand that automatically sells Yeezy with celebrity influence. This explains why are the Yeezy boosts so popular.
Each seasonal release of the Yeezy Boost has only 9,000 pairs available for grabs like in the previous season 3 launch. No average consumer would walk to a store and buy the air, but you have to keep tabs of the launch to know how to get a pair for yourself. It does not end there. When the day arrives, you must be by your phone or webpage to place your order instantly.